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Breaking the silence on gambling stigma with GambleAware

Talking about gambling problems can be incredibly difficult, but it doesn’t have to be. Serve and Protect Credit Union recently hosted Alexia Clifford, Chief Communications Officer at GambleAware, on the Smile and Save Podcast. Together, we explored how to break the stigma surrounding gambling harms and highlighted the support available to individuals and organisations alike.

GambleAware is helping to shed light on the importance of open conversations, early recognition of problems, and access to life-changing resources. Below, we summarise the most critical insights and advice Alexia shared during the episode.

Understanding gambling harm

Many people think gambling harm is simply financial loss, but the reality is much more complex. Alexia explained that gambling harm includes anything negatively affecting your life due to gambling.

It could manifest as:

  • Mental health struggles like anxiety, stress, or sleeplessness
  • Damaged relationships
  • Professional setbacks
  • Severe consequences such as suicidal thoughts or actions

For GambleAware, this is why tackling gambling harm is a public health priority. Recognising the broad impact makes it easier to see why early action is so important.

 

Spotting early warning signs

Acknowledging a gambling problem either in yourself or others isn’t straightforward. Often, gambling harms build slowly, making them difficult to detect until they escalate. However, there are signs to be aware of, including:

  • Chasing losses by gambling more to recover money
  • Hiding gambling from family or friends
  • Losing interest in hobbies and loved ones
  • Spending increasing amounts of time and money on gambling

Noticing behavioural or emotional changes early can make a huge difference in preventing long-term harm.

Man sat on sofa hiding phone from partner, who is visibly concerned.

The growing challenge of gambling

The way we gamble is evolving. Thanks to smartphones and wider online accessibility, there’s now a “casino in your pocket.” This ease of access makes gambling especially risky for vulnerable groups.

For instance, according to GambleAware, veterans are statistically eight times more likely to face severe gambling problems compared to civilians. Similarly, GambleAware’s research highlights how women and certain ethnic minority groups also face heightened risks. These groups may feel doubly stigmatised due to a lack of representation in gambling narratives and campaigns.

The pandemic worsened some trends, such as a sharp rise in women using online bingo platforms during lockdown. It’s a reminder that societal events and increased online presence can create environments where gambling harms flourish.

 

Breaking the stigma around gambling

Discussing gambling problems remains taboo for many people. Nearly two-thirds of those experiencing a gambling problem have never sought help, according to GambleAware. The main reason? Stigma. Shame, guilt, and embarrassment often prevent individuals from opening up, either to loved ones or professional services.

GambleAware’s Stigma Campaign aims to dismantle these barriers. By sharing real-life stories through advertising and support networks, the campaign encourages honesty and vulnerability. The goal is clear – helping people feel empowered to seek support without fear of judgement.

 

Practical tips for starting a conversation

If you need to approach someone about their gambling, sensitivity is key. Alexia suggested the following steps:

  • Approach the topic calmly and without judgement.
  • Listen actively and empathetically to their concerns.
  • Avoid blame or criticism.
  • Stress that effective support is available and that no one should feel ashamed.

It’s crucial to ensure the conversation feels safe and constructive, encouraging open dialogue rather than defensiveness.

Support group of five people sat in a circle smiling and talking.

Support and resources available

Accessing support should be as straightforward as possible, which is why GambleAware provides a wide array of tools and services. Whether you’re an individual seeking help or an organisation wanting to raise awareness, they offer tailored resources to suit your needs.

For individuals

National Gambling Helpline

Available 24/7, this confidential helpline provides personalised advice and emotional support. Call 0808 8020 133 to speak to an advisor.

National Gambling Support Network

This nationwide service connects individuals to free and confidential treatment options.

Self-assessment tools

GambleAware offers online quizzes to help you identify gambling risks early and guide you to the right resources.

Spend calculator

A budgeting tool to tally up spending on gambling and offer guidance to cut back.

 

For organisations

Awareness toolkits

Employers can download free assets through GambleAware’s website to help start meaningful conversations in workplaces.

Training

Gamble Aware can work with organisations to provide advice on managing gambling-related issues.

Upcoming app development

GambleAware is also working on a mobile app to make accessing tools and information even easier.

 

Opening up saves lives

The overarching message of GambleAware’s campaigns and resources is simple yet powerful – gambling problems are never your fault, and support is always available. Communities, employers, and individuals all have a role to play in creating a culture where these conversations feel normal.

Serve and Protect Credit Union is proud to champion these messages by partnering with GambleAware and promoting their efforts through platforms like the Smile and Save Podcast. By breaking the silence, we can reduce harm and promote better mental and emotional wellbeing for everyone.

If you or someone you know is struggling with gambling, take the first step today. Visit the GambleAware website for advice, support, and tools tailored to your needs. Together, let’s make a difference.

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